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Why You Should Track Your Affiliate Links

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You're probably already familiar with affiliate marketing. You earn commissions by promoting other people's products. But are you familiar with tracking your affiliate links?


This article will explain the importance of tracking your affiliate links. Then give you some tips for tracking them effectively.

A Quick Overview of Affiliate Marketing and Tracking

Affiliate marketing is performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts.


You can promote anything from your blog to eBay or Amazon. Just create a link that directs people to the merchant's site, and when they make a purchase, you get paid a percentage of the sale.


Affiliate marketing is a popular online marketing strategy because it is a win-win for the merchants and affiliates. Merchants get more sales, and affiliates get more revenue.


It is a performance-based marketing model that can be beneficial for all parties involved.

What are Affiliate Links?

An affiliate link is a special type of link that allows a website owner to earn a commission on sales generated from traffic referred from their site.


Normally, when you link to another website, there is no way for you to earn any money from that link.


However, with affiliate links, website owners can earn a commission on sales generated from clicks on their links.

Who use Affiliate Links?

It's common to see bloggers and other content creators use affiliate links to monetize their work.


By including affiliate links in their blog posts and other content, they can earn commission on sales of products they recommend to their audiences.


If you're a content creator looking for a way to monetize your work, affiliate links on your website may be a good option.

Why You Should Track Your Affiliate Links.

There are lots of reasons why you should track your affiliate links. The most obvious is that it allows you to see how many sales your links are generating.


You can also use this data to identify any problems with your site and make improvements accordingly.

Receive Credit for Sales

Another reason to track affiliate links is that some affiliate programs do not always give you credit for sales made with your links. It's rare, but it does happen. Mostly system errors.


In these situations, not tracking your affiliate links will result in missing out on valuable revenue from those programs.

How Much Money You're Making?

You know that affiliate marketing is a great way to earn money online. But do you know how much money you're making?


If you're starting in affiliate marketing, one of the first things you should do is track your links. So you know how your customers are finding you.


Track your affiliate links and see which links drive the most traffic to your site. Then you will learn which ones bring in more sales.

Final Reason Why it's Crucial to Track Your Affiliate Links

One final reason why it's crucial to track your affiliate links is to properly monitor sales to specific campaigns or promotions within those programs.


For example, when someone clicks through Facebook ads but makes their purchase on another website.


If you're not tracking your affiliate links in your ad campaigns, how do you know if they are working?


To know whether or not ad campaigns are working, you need to be able to see what clicks are coming from which traffic source and which ads people are clicking.

Tracking Affiliate Links

Here are a few ways to track your affiliate links using free or paid tracking software.

Tracking Affiliate Links in Google Analytics

To set up a Google Analytics account. All you have to do is add a snippet of code on every page of your site that has affiliate links on them. It will tell Google Analytics the click's traffic source.


Use Google Analytics or another analytics tool that allows you to track redirects from affiliates who use their domain name rather than just using Google Ads or similar ad platforms.


This way, you'll be able to see where all your traffic comes from and what pages they end up on after clicking on your link(s).

Paid Affiliate Tracking Software

You may be wondering "why do I need to use paid tracking software if I'm using Google Analytics for free?" The answer is simple. Here are a few reasons why.

Postback Tracking

As an affiliate marketer, you know how hard it is to track sales from the Merchants sales page.


Unfortunately, you can only track clicks on your website in Google Analytics. Not the Merchants sales page.


That’s where affiliate tracking software comes in. It can help track your sales on the Merchants sales page by using postback tracking.


Postback Tracking is a tracking method based on sending postback data from advertiser systems to an affiliate tracking software.

More Advanced Features

Many affiliate tracking software providers offer additional features like A/B Split Testing that help you find your best-performing landing page.


These features are advanced and designed for tracking affiliate links on landing pages.

Track Multiple Affiliate Links.

It's common for affiliates to have multiple links on their site, but tracking them all individually can be a pain. If you're using a tracking service like ClickMagick or BeMoB, the problem is solved for you automatically.




Check out ClickMagick Review here.

Best Link Tracking Software

There are many software programs available for affiliate marketers on the market. These programs provide tracking systems, reporting dashboards, heatmap tracking, and more.


Here are 3 of the best tracking software used in affiliate marketing today:

For a complete list of tracking software, please refer to "Resources" below this article.

Conclusion

Tracking affiliate links is an aspect of affiliate marketing, especially if you want to make money.


However, many affiliate marketers don't know how to properly track their affiliate links, which can lead to problems in the future.


Luckily, it's relatively easy to avoid these issues by following the tips in this article.

Article by

The Solution Team

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