BLOG


What are Autoresponders: Ultimate Guide to Getting Started

Systeme.io All-In-One Marketing Platform
Recession Proof Your Business Masterclass

An autoresponder is a series of emails that are sent automatically after someone subscribes to your list.


They can be sent at intervals you specify, such as every day, every week, or every month. And, they can be specific to the type of content your subscribers signed up to receive.


For example, if you have a cooking blog, you could create an autoresponder series with one email sent immediately after subscribing, one sent after four days, one sent after eight days, and so on.


Or, if you sell products on your website, you could have an autoresponder series that sends follow-up emails to customers after they purchase your product.


Autoresponders are an essential tool for building relationships with your subscribers and providing them with valuable information and resources over time.


In this article, we’ll show you how to create and manage autoresponder campaigns.

What is an Autoresponder?

An autoresponder is a computer program that automatically sends a response to an e-mail message.


The most common use of autoresponders is to send a confirmation message when someone subscribes to a mailing list or to send a "thanks for your order" message after someone makes a purchase.

How Do Autoresponders Work?

How Do Autoresponders Work

Autoresponders can be set up to respond to any email sent to them, or they can be set up to respond only to certain types of emails.


For example, you can set up an autoresponder to send a thank you message to anyone who sends you an email, or you can set up an autoresponder to send discounts and coupons only to people who subscribe to your mailing list.


Businesses often use autoresponders to save time and money by automating certain types of email messages. Individuals can also use them to automate their email messages.


For example, if you are going on vacation, you can set up an autoresponder to send out a holiday greeting card automatically on the date that you will be leaving.

Setting Up an Autoresponder

Here's a quick overview of how to set up an autoresponder in AWeber, one of the most popular email marketing platforms:


Note: There are a lot of good email Autoresponders out there, but we will use Aweber in this example.


First, log in to your AWeber account and create a new list. Give your list a name and description, then click "Create List."


Next, click on the "Messages" tab and then "Create Message."


You'll be given the option to create either an automated message or a broadcast message. Select "Automated," then give your message a name and subject line.


Now it's time to write your message. You can use the editor or write your own HTML code. Once you're satisfied with your message, click "Next Step."


On the next page, you'll be able to choose when you want your message to be sent. The most common options are "Immediately after subscribing" or "At intervals you specify."


If you choose the latter option, you'll need to enter how often you want the message sent (e.g., every week, every two weeks, etc.).


You can also choose whether you want the subscriber's first name and last name automatically inserted into your message using AWeber's Personalize Fields feature.


When you're finished configuring your message details, click "Next Step."


The final step is to review your message and make sure everything looks good. If everything looks good, click "Activate Message."


Your autoresponder will now be live and sending messages to people who subscribe to your mailing list!

Creating Autoresponder Content

Creating Autoresponder Content

Creating content for your autoresponders can be a daunting task. However, it doesn’t have to be if you approach it in the right way.


Here are 4 tips to help you create content for your autoresponders that will engage and convert your subscribers.

1. Keep It Short and Sweet

When it comes to email, less is almost always more. Keep your autoresponder content concise and to the point.


If you can say what you need to in a few sentences, do so. The more succinct your message is, the more likely your subscribers are to stick with it until the end.

2. Make It Scannable

No one wants to read a wall of text, no matter how interesting the topic may be.


To make your autoresponder content scannable, break it up into short paragraphs and use subheadings to highlight key points.


This will make it easier for subscribers to skim through and find the information they’re looking for.

3. Write Like You Speak

To connect with your subscribers on a personal level, write like you would speak to them if you were having a conversation face-to-face.


Use contractions, slang, and first-person point of view when appropriate.


It will make your content sound more natural and conversational, which will in turn encourage subscribers to engage with it.

4. Use images and multimedia

Including images, infographics, and video thumbnails in your autoresponder content will make it more visually appealing and easier to digest.


Just be sure that whatever multimedia you include is relevant to the message you’re trying to get across and doesn’t take away from its impact.

Managing Autoresponder Lists

An autoresponder list (Email List) is a group of people who have signed up to receive emails from you.


These can be customers, prospects, or anyone else who has given you permission to contact them.


The first step in managing your autoresponder lists is to create them.


To do this, you'll need to sign up for an email marketing service like Getresponse, AWeber, or ConvertKit.


Once you have done so, you'll be able to create as many autoresponder lists as you like.


Once you have your autoresponder lists set up, the next step is to add people to them. You can do this manually, by adding people's email addresses one at a time.


Or, if you have a large database of contacts, you can upload them all at once.


Once your contacts are in your autoresponder lists, they will start receiving the emails that you send out.


You can send emails to your lists as often as you like, and can include anything from special offers and discounts to news and information about your business.


If at any point someone on your list wants to stop receiving emails from you, they can unsubscribe with a single click.


Managing autoresponder lists is a simple way to keep in touch with large groups of people without having to send out individual emails.


By using autoresponders, you can stay in touch with your customers and prospects without spending hours every day sending out emails.

Measuring Autoresponder Results

Measuring Autoresponder Results

One of the most important things you can do when setting up an email marketing campaign is to track your results.


That way, you can see what’s working and what’s not, and make improvements accordingly.


There are two main metrics you should track: open rate and click-through rate (CTR). Open rate is simply the percentage of people who open your email.


To calculate it, take the number of people who open your email and divide it by the total number of people who received it.


(For example, if 100 people receive your email and 50 people open it, your open rate is 50%.)


The Click-through rate is the percentage of people who click on a link in your email.


To calculate it, take the number of clicks and divide it by the number of people who received the email.


(For example, if 100 people receive your email and 10 people click on a link inside it, your CTR is 10%.)


In general, a good open rate is anything above 20%. A good CTR is anything above 2%. Of course, these are just general guidelines.


What matters most is how these numbers compare to your past results.


If you see a significant drop in either metric from one campaign to the next, that’s a sign that something’s wrong and you need to make some changes.

Autoresponder Tips and Best Practices

The most important part of an autoresponder is the welcome email. This is the first email your new subscriber will receive, so it's important to make a good impression.


Here are some tips for writing a great welcome email:

  • Keep it short and sweet. The goal of the welcome email is to introduce yourself and get the subscriber acclimated to receiving emails from you. There's no need to include a novel-length message.
  • Include a call to action. What do you want the subscriber to do next? Visit your website? Follow you on social media? Make a purchase? Be sure to include a clear call to action so they know what to do next.
  • Personalize it. Include the subscriber's name in the subject line and body of the email for a personal touch.
  • Make it helpful. Include links to helpful resources, such as your website or blog, so they can get more information about your business.

When you're crafting your autoresponder series, keep the following best practices in mind:

  • Don't include too many emails. A typical autoresponder series is between 3-7 emails, with each email sent 1-2 days apart. Any more than that and you run the risk of overwhelming your subscribers and causing them to unsubscribe from your list altogether.
  • Make each email relevant and targeted towards a specific goal. For example, if you're promoting a new product, each email in the series should provide additional information about the product and why it's valuable.
  • Test, test, test! Before you send your autoresponder series out into the world, be sure to test all of the links and calls to action within each email. That way, you can be sure everything is working properly and there are no typos or other mistakes that could dissuade people from taking the actions you want them to take.

Conclusion

In this article, we've gone over how to create and manage autoresponder campaigns in AWeber, as well as some tips and best practices for creating autoresponder content.


To summarize, an autoresponder is a series of emails that are sent automatically after someone subscribes to your list.


They can be sent at intervals you specify, such as every day, every week, or every month.


Autoresponders are an essential tool for building relationships with your subscribers and providing them with valuable information and resources over time.


If you're looking to get started with autoresponders, we recommend using AWeber. With AWeber, you can create and manage autoresponder campaigns easily.


Plus, their platform makes it easy to track your results so you can see what's working and what's not.


Visit Aweber - Create Your Free Forever Account Here.


We hope you found this article helpful. If you know someone who is interested in learning about autoresponders, share this article with them.


Looking for more related posts? Read this.


If you're looking for more quality autoresponders, we recommend checking out our selection below.

Article by

The Solution Team

Our Mission

We provide the affiliate marketing community with the highest quality affiliate marketing tools & resources to help those who want to succeed in the affiliate marketing world.

Facebook Icon
Instagram Icon

NEWSLETTER

Gain New Marketing Techniques To Grow Your Business.

* AFFILIATE MARKETING SOLUTIONS, LLC Disclosure: Please be advised that the income and results shown are extraordinary and not intended to serve as guarantees. In fact, as stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, strategies, courses, or training materials. We don’t know you and, besides, your results in life are up to you. Agreed? We just want to help you by giving great content, direction, and strategies that worked well for us and our students and that we believe can move you forward. All of our terms, privacy policies, and disclaimers for this program and website can be accessed via the links mentioned. We feel transparency is important and we hold ourselves (and you) to a high standard of integrity. Thank you for visiting. We hope this training and content brings you a lot of value.


*AFFILIATE DISCLOSURE: SOME OF THE LINKS ON THIS SITE COULD BE AFFILIATE LINKS AND IF YOU GO THROUGH THEM TO MAKE A PURCHASE, AFFILIATE MARKETING SOLUTIONS OR OUR PARTNERS MAY EARN A COMMISSION. KEEP IN MIND THAT WE LINK THESE COMPANIES AND THEIR PRODUCTS BECAUSE OF THEIR QUALITY AND NOT BECAUSE OF THE COMMISSION WE OR OUR PARTNERS MAY RECEIVE FROM YOUR PURCHASES. THE DECISION IS YOURS, AND WHETHER OR NOT YOU DECIDE TO BUY SOMETHING IS COMPLETELY UP TO YOU.


*ClickFunnels Disclosure: Some of the links on this site may be from an independent ClickFunnels Affiliate, not an employee and the Referring Affiliate may receive referral payments from ClickFunnels. This content is not an official statement from ClickFunnels or Etison LLC.


* Financial Disclosure: Legal, tax, investment, and financial advice are not things that Affiliate Marketing Solutions is qualified to provide. Any purchasing decisions you make shouldn't be based on the information provided by Affiliate Marketing Solutions. You alone decide whether to buy or sell any precious metals, diamonds, or digital currencies. Every investment carries risk and isn't right for every investor. Before making a choice, you should carefully consider your investment goals, level of experience, and risk tolerance.

© 2024 Affiliate-Marketing-Solutions.com - All Rights Reserved.