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How to Build a Website and Sell your Goods Online

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The internet has made it possible for anyone to sell goods and services to a global audience.


If you doing things like affiliate marketing and also selling products or services, then you need a website. A website will give you a platform to reach more customers and sell your goods or services online.


Building a website can seem like a daunting task, but with the right tools and guidance, it is relatively easy to do.


This blog post will give you a complete guide on how to build a website and sell your goods online.

Do You Really Need a Website?

Systeme.io Website Builder

Having a website has many advantages. It gives you control over your branding and marketing for your online business, helps you build trust with your customers, and allows you to reach a wider audience.


Not having a website can be detrimental to your business. Customers will not be able to find you online, and you will miss out on potential sales.


Building a website does not have to be difficult or expensive. You can choose from many different web hosting providers and use drag-and-drop tools to create your site.


Once your site is up and running, you need to promote it so that people can find it. There are many ways to promote your site, such as through social media, search engine optimization (SEO), and paid advertising.


Once you have built your website, selling online is easy with the right platform. You can use an eCommerce platform like Shopify or WooCommerce to list your products online, set up payment methods, process orders, and ship products all from one place.

Why You Need a Website to Sell Your Goods Online.

Sell Your Goods Online

The Advantages of Having a Website

A website gives you the ability to sell your goods online without any geographical restrictions. You can reach a global audience with just a few clicks, which is impossible with brick-and-mortar stores.


By only running a brick-and-mortar store you could miss out on a lot of potential buyers.


A website also offers you more control over the customer experience. Unlike an online marketplace, You can design your site to reflect your brand and give customers the information they need to make a purchase decision.


Finally, online selling on a website is one of the most cost-effective marketing strategies available. You can reach a large number of people at a very low cost, and you can track your marketing efforts to see what's working and what's not.

The Disadvantages of Not Having a Website

Not having a website means that you're missing out on potential customers who are looking for your products online.


A recent study showed that 80% of consumers research products online before making a purchase, so if you don't have a website, you could be losing out on many sales.


In addition, not having a website makes it difficult to build trust with potential customers. They may not be able to find information about your company or product, and this can make them hesitant to buy from you.


Finally, not having a website means that you're missing out on an opportunity to build relationships with customers and connect with them on a deeper level.


A website allows you to connect with customers through blog posts, social media, and email newsletters, and this can help you create lifelong fans of your business.

How to Build a Website.

Name Cheap

Step 1: Choose a Domain Name

The first step to building a website is choosing a domain name. Your domain name is your website's address on the internet. It's how people will find your site, so it's important to choose a good one.


There are a few things to keep in mind when choosing a domain name:


- Keep it short and easy to remember. People are more likely to visit a website if they can easily remember the address.


- Make it relevant to your business. If you're selling handmade jewelry, for example, try to include keywords like "jewelry" or "handmade" in your domain name.


- Avoid using numbers or hyphens. These can be confusing for people trying to visit your website.


Once you've chosen a domain name, you'll need to register it with a domain registrar like GoDaddy or Namecheap. This process usually costs around $10 per year and gives you the legal right to use that domain name for your website.

Step 2: Find a Web Host

Blue Host

A web host is a company that provides space on their servers for your website so that it can be accessed by people all over the world 24/7. Once you've registered your domain name, you'll need to find a web host and set up your account with them.


There are many different web hosting companies out there that you can use with WordPress to build your site. That's why it's important to do some research and find one that's right for you and your budget.


Some things you'll want to look for in a web host are:


- Reliability: You don't want your website going down because of server issues, so make sure the company has a good reputation for uptime (the amount of time their servers are up and running).


- Customer support: If something does go wrong with your website, you want to be able to contact customer support and get help fast. Look for companies with 24/7 customer support via phone or live chat.


- Pricing: Web hosting plans typically cost between $5 and $15 per month, although some expensive plans can cost over $100 per month. Find something that fits into your budget but also offers the features you need."

Use a Fully Hosted Website Builder.

Wix

If you're not a tech person and feel like hosting your own website is a bit too much, you could use website builders like Wix. By doing so, you wouldn't have to worry about doing manual maintenance on your site because website builders like Wix will do it for you.


There are a number of website builders on the market that can help you create a professional website without having to learn coding or invest in expensive web design software.


Some of the most popular website builders include Wix, Weebly, and Squarespace. Even all-in-one marketing platforms like Systeme.io allow you to build a full website.


Each website builder has its own strengths and weaknesses, so be sure to do your research before choosing one.


Many website builders offer free plans, so you can test them out before committing to a paid subscription. Once you've selected a website builder, you can use their drag-and-drop tools to create a beautiful website.

Hassle-Free Management

Troubleshooting Web Servers

Fully hosted platforms are the best option for businesses that want the convenience and flexibility of a cloud-based solution without the hassle of managing their own infrastructure.


Most people who are new to selling online love this option. It allows them to focus on designing their website instead of having to worry about doing weekly maintenance because


For example, Your WordPress website is an open-source platform. This means you could have a lot of security issues because anyone can create software for the platform.


Your website even could stop working properly if you were to install a new plug. With fully hosted platforms this is not an issue.

So Which is the Best Fully Hosted Platform?

Well unfortunately we can't answer that, everyone has different needs for their business. You will need to do some research and find the one that's right for you and your budget.


Just note that website builders like Wix, Weebly, and Squarespace offer a wide range of features that can fit the specific needs of your business.


Also, check out Groove Digital. Their new platform offers a great website builder.

Groove.cm

Advantages of Using a Fully Hosted Platform

While a fully hosted platform may cost more, it also offers a number of advantages that a self-hosted platform does not.


First, a fully hosted platform is much easier to set up and use.


Second, a fully hosted platform provides users with access to a wide range of features and functions that a self-hosted platform does not.


Finally, a fully hosted platform is much more reliable and secure than a self-hosted platform using WordPress. This can be a good option for businesses that want a turn-key solution.


Another benefit of using a fully hosted platform is that you don't have to worry about managing your own server.


This can be a big advantage if you're not comfortable with server administration or if you don't have the time to do it yourself.

Disadvantages of Using a Fully Hosted Platform

Fully hosted platforms can be a good option for people who want to avoid server administration or who don't want to deal with the hassle of self-hosting.


However, you should be aware of the potential trade-offs before deciding which option is right for you.


Here are some disadvantages of using a fully hosted platform:

1. You may have less control over your data.

If you use a fully hosted platform won't have full access to your site.


For example, you may not be able to access certain data or be able to customize your website as much as you could if you were self-hosting.

2. You may have less control over your website's performance.

If you use a fully hosted platform, you may have less control over your website's performance.


For example, you may not be able to choose your own server location or have as much control over security and other settings.

3. You may have to pay more for a fully hosted platform.

A fully hosted platform will likely come with a higher price tag. Their top-paid plan is the only way to get access to all the features.


On the lowest paid plans, you might be charged extra for adding features like a shopping cart to your website.

Use an eCommerce Platform.

Shopify

eCommerce Platforms offer more features than a traditional website builder when it comes to selling online.


You can find many eCommerce website builders online, and they usually have drag-and-drop interfaces that make it easy to add products, images, and other information to your website.


Some eCommerce website builders also come with built-in shopping cart software, so you don't need to install any additional software plug-ins to start selling products on your website as with WordPress.


All eCommerce features are designed for online selling, unlike traditional website builders.


One of the most popular eCommerce website builders is Shopify. Shopify offers a 14-day free trial, and no credit card is required to sign up.


Shopify also has a wide range of features, including a customizable checkout process, automatic tax calculations, and support for multiple languages.


On plans using a payment processor other than Shopify's, you will be charged a transaction fee on payment processing. However, it's a great online selling platform.

Can You Build an eCommerce Store For Free?

Ecwid

You can absolutely build an eCommerce store for free. There are a number of platforms that will allow you to start selling online without charging a monthly fee, including Etsy and Square.


The key is to find a platform that has low or no transaction fees, easy to use, and has all of the features you need.


Another free eCommerce website builder is Ecwid. Ecwid is a great choice for those who are looking for an easy-to-use platform with all of the features needed to run a successful online store.


Ecwid also has no monthly fees or no transaction fees, making it a great option for those who are just starting out.


Also, Shift4Shop is at the top of the list as one of the best free eCommerce website builders.

How to Sell Your Goods Online.

Shift4Shop

Step 1: Choose a Sales Platform

The first step to selling your goods online is to choose a sales platform.


You could use your website or an eCommerce platform. There are many different options available, so it's important to take some time to research which one will work best for you and your business.


Some popular sales eCommerce platforms include Shopify, WooCommerce, Shift4Shop, and Magento.

Step 2: Set up Payment Methods

Shopify Simple Payments

Once you've chosen a sales platform, the next step is to set up payment methods.


This can be done through a third-party provider such as PayPal or Stripe, or you can set up your own online payment system if you have the necessary infrastructure in place. A lot of people like using providers like Google Pay.


Whichever option you choose, make sure that it's secure and easy to use for both you and your customers.

Step 3: List Your Products

Online Store Product Listing

After you've set up your payment methods, the next step is to list your products on your chosen sales platform.


It can be physical or digital products. The great thing about selling a digital product is that you don't have to worry about inventory.


This process will vary depending on which platform you're using, but in general, you'll need to provide your product category, photos, descriptions, pricing information, and any other relevant details.


This is very important when it comes to product listing online. Keep in mind that some eCommerce platforms like Etsy might charge you a listing fee.


Once your products are listed, they'll be ready for customers to purchase.

Step 4: Write Convincing Product Descriptions

Product Descriptions

Your product descriptions should be clear, concise, and persuasive.


You want to convince potential customers that your product is exactly what they need and that they won't find a better option elsewhere.


Take some time to really think about what makes your product special, and how you can convey that in your descriptions.


Additionally, make sure your descriptions are error-free, as typos can be a turn-off for potential buyers.

Step 5: Promote Your Products

The final step in selling your goods online is promoting your products so that customers can find them.


This can be done through various marketing channels such as social media, email marketing, paid advertisement, and content marketing.


Experiment with different strategies and see what works best for you and your business.

Promoting Your New Online Store.

Online Shop Open

Now that your online store is all set up, It's time to find your very first potential buyer.


Start by promoting your brand thru different marketing channels.


If you're looking to run a Facebook ad or do email marketing, we have a few tips that can help you get traffic to your new eCommerce store.

Tips to Increase Traffic to Your New Online Store

There are a number of things you can do to increase traffic to your new online store.


If you're looking for ways to bring in new customers, try running promotions or discounts. You could also offer loyalty programs or giveaways.


People love free stuff online. Whatever you do, make sure you're providing value to your customers.

Basic Tips

Make sure your store is indexed by Google. This makes it easily accessible and visible to potential customers on the internet.


Place your store links on your main website, social media pages, and in any email or other marketing communications you send out.


Be sure to keep your store updated with high-quality products regularly to ensure that customers will keep coming back and become lifetime buyers

Promoting Your Online Store on Social Media

Social Media Marketing

There are a number of ways to promote your online store on social media. You can start by creating a social media profile for your business, and then promote your store through your profile.


You can also join relevant online communities and groups, and share your store's information with members of these groups. Additionally, you can use social media advertising to reach a wider audience.

Benefits of Email Marketing

Email marketing is a great way to promote your online store. You can reach a large audience with little effort and it is very cost-effective.


You can use email marketing to promote sales, new products, or special offers. You can also use email marketing to keep in touch with your customers.


Providing great customer service and building a relationship. Make sure to Integrate your autoresponder with your online store.


Please refer to "Resources" for a list of email autoresponder software.

Benefits of Paid Advertising

Paid advertising on social media platforms is an effective way to reach out to potential customers who might be interested in your products or services.


By creating targeted Google ads and FaceBook ads using relevant keywords, you can ensure that your ads are being seen by people who are most likely to convert into customers.


Paid advertising can be a great way to jumpstart sales and help small businesses get off the ground.


Remember to always track your ads with software like Clickmagick or Google Analytics.

Clickmagick Tracking Software

How to Use Content Marketing to Promote Your Online Store

Content marketing can be a great way to promote your online store. By creating and sharing quality content, you can attract new visitors to your site and build a loyal following.


To get started, you'll need to identify your target audience and create content that appeals to them.


Once you have a few pieces of great content, start sharing it through social media, email, and other channels.


As your audience grows, you can continue to produce new content each week to keep them engaged.


Content marketing takes time and effort, but it can be a great way to build your brand and drive sales.


Finally, don't forget to track your results so that you can see what's working and what isn't.


Using these tips can help you successfully use content marketing to promote your online store.

Starting a Blog to Promote Your Online Store

Systeme.io Blog Page Builder

Blogging is a great way to connect with potential customers and promote your online store.


By providing valuable content, you can attract new visitors to your site and build a relationship with your audience.


There are a few things to keep in mind when starting a blog for your online store:


1) Choose a platform: There are many different blogging platforms to choose from, such as WordPress, Blogger, and Tumblr. Consider your needs and budget when selecting a platform.


2) Once you've selected a platform, it's time to start writing SEO-driven content. When creating your blog, be sure to focus on a specific niche by adding keywords that align with your online store.


SEO Tools like Ahref can help you find the right keywords for your niche. This will help you attract the right audience and build a loyal following using organic traffic.


3) Once you've created content for your blog, it's time to start promoting it. There are a number of ways to promote your blog. Start by using some of the tips we provide in this article.


With these tips, you can start a successful blog that will help promote your online store.

Conclusion

If you're selling goods online, you need a website.


A website gives you the ability to reach a wider audience than you would if you were selling through brick-and-mortar stores or other online platforms.


Plus, having a website gives you more control over your branding and marketing efforts.


Building a website doesn't have to be complicated or expensive. You can start by choosing a domain name and finding a web host company, or use a fully hosted platform.


Then, set up your website using a platform like WordPress or Squarespace. Finally, promote your website through SEO and social media or paid ads.


If you're going the eCommerce Platform route, you can start selling products online by choosing a sales platform like Shopify or Shift4Shop.


Then, set up payment methods and list your products. Be sure to promote your products through social media and other marketing channels.


By following these steps, you can build a successful online business.


We hope you found this article helpful. If you know someone who is interested in learning more about how to start their own online Store, share this article with them.

Article by

The Solution Team

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